Consumers and businesses continue moving away from cash payments and toward other methods including debit, credit, and other cards. That’s good news for growth teams: card payments generate data that unlocks new opportunities for prospecting and prioritizing your ideal customers.
This primer explains what card transaction data is, where it comes from, and how go-to-market teams are using it to identify fast-growing small businesses, build lists and segments that are more likely to convert, and purge their databases of closed businesses to reduce wasted spend.
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