Small- and medium-sized businesses (SMBs) are the backbone of the American economy, comprising 99.9% of all businesses in the country. That's 33.2 million small businesses that offer a wealth of opportunity for companies who are able to serve and expand in this market.

However, marketing and sales teams targeting SMBs face unique challenges that can hinder their success. That's where access to accurate and up-to-date data can make a difference. Enigma’s just-launched Sales and Marketing data platform aims to help companies better understand their target customers and shape their customer acquisition strategies for maximum impact.

Join Charles Zhu, VP of Product at Enigma, for an in-depth exploration of Enigma’s expanded data capabilities for sales and marketing teams, and discover the best practices that Financial Services, Merchant Services, and Vertical SaaS organizations are adopting for success.

Key takeaways from this session include:
  • How to use third-party data like near-real-time revenue and growth, trigger events, and payment processor technographics to optimize customer acquisition and growth
  • Real-word success stories from marketing and sales teams at B2SMB brands partnered with Enigma, like Phorest
  • How Enigma’s new Sales and Marketing data platform – and its technographics, operating status, and revenue-based trigger attributes – can help you get ahead

Register Now

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Hicham Oudghiri
Charles Zhu
VP of Product
Charles is VP of Product at Enigma where he oversees the combination of hundreds of sources of data, from publicly available sources, to third party sources, to exclusive partnerships that give Enigma access to half of all U.S. credit and debit card transactions. Previously Charles led the solutions team and product organizations at data and analytics startup Sisu Data, and was one of the founding product managers for Zillow Offers. Charles holds an MBA from Stanford’s business school and a BA from Yale University.